Last year the Teaching Company, now with 200 employees, mailed 50 million catalogs and flyers and sent out 25 million e-mails.
In 2002 the Teaching Company founder, Thomas Rollins, came calling.
In February 2010 the Teaching Company changed the color (from pale green to orange) and location (from side to bottom) of an "Add to Cart" button on its website.
The Teaching Company's other advantage: fired-up content providers.
's the Teaching Company, which sells loads of prerecorded lectures on meaty topics, such as the history of the Vikings and The Art of Critical Decision Making, delivered by scholars from the snootiest of ivory towers.
He took a course designed by a geneticist who helped launch the Human Genome Project, Harvard colleague George Church. (Mr. Gates passed the course, he proudly notes, with a required score of 100.) He also boned up via laptop with video lectures from the Teaching Company, and often consults Ivy League peers by email.
Recruited in 1999, Harl has now published eight courses with the Teaching Company, including The World of Byzantium and Rome and the Barbarians. (Harl recently whipped up a curriculum on Vikings because Hidalgo's research suggested that it would be a popular course.) Harl admits he earns more from his courses sold by Hidalgo (and related speaking engagements) than from Tulane.
She had delivered papers to international relations organizations and served as a graduate teaching assistant, the company said.
She had taught at the company's teaching centers for years, but then one day, she was notified that she would have to take down her Web site and comply with their rules against female pastors or be dropped as a teacher.
Ultimately, I shared this equation with my top 80 leaders in the company and we started teaching equations on Anxiety, Disappointment, Happiness, and Authenticity in our corporate university.
In a Teaching Company course on Greek mythology, the instructor made a very interesting comment.
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Research company Dr Foster gave Blackpool Teaching Hospitals Trust and the University Hospitals of Morecambe Bay Trust higher than average ratings for their patient death rates.
He said that Deming was more focused on the statistical analysis of quality whereas he, Juran, was more concerned about the human input, teaching people how to introduce what he called CWQM (company-wide quality management).
Acting director of education at the Royal Shakespeare Company Jacqui O'Hanlon said many secondaries and primaries were already teaching Shakespeare in an inspirational way.
So I am spending more time teaching, in advisory activities, whether it is within my own company or the community at large, I am thinking about longer-term succession within my firm.
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Imagine a company that spends significant time, money and effort recruiting and teaching smart, bright interns in the full knowledge that it would not eventually hire them, but would instead be training them to work for its competitors.
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