Read Montague, a neuroscientist at Baylor College of Medicine in Houston, has demonstrated that subjects' brains register a preference for Coke or Pepsi that correlates with the product they choose in blind taste tests. (His study is not funded by the cola giants.) The brain of "Subject P" on the monitor in the Human Neuroimaging Lab, for instance, shows he is a Pepsi lover.

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He went on to study history at the University of Leiden, where his taste for partying earned him the nickname "Prins Pils" .

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This study demonstrates that it's the classic British meals which get our taste buds excited.

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According to a study by food scientists at the University of Reading, high altitudes dull the taste buds.

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