Yet farmed fish still carries a bad rap, both from environmentalists concerned about the pollution caused by on-shore and near-shore farms, and from food snobs who favor the more robust tasteof wild caught fish.
These compounds, which help reduce the risk of heart disease, are typically derived from fish, and so taste unpleasant to some and carry the risk of increased mercury consumption.
But it continues to invest in developing thetaste for its own brands of palm oil, condensed milk, tinned meat and canned fish in a hinterland market that has often been a dumping ground for leftovers from elsewhere.