Mr. Hicks told the compelling story of his talk with the leader of a special operations team that wanted to fly to Benghazi from Tripoli to help.
Insight faxed the story to talk-radio shows nationwide and dozens of Rush wannabes.
Depending on how much time passes between installments there will be plenty of opportunities for readers to talk about the story so far and speculate on what will happen next.
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In the video below I talk about the elements of a good story and how they combine to make an important impact.
But what was unfortunate was the part of the story Kessler left out of his talk.
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The saga of who said what about a donation at gatherings of the rich and powerful in Corfu may be the story dominating headlines and the talk of the Commons tearoom, but at prime minister's questions Mr Cameron was clearly desperate to steer well away from it all.
And every time I teach certain stories - I mean, for example, James Joyce's The Dead, which I talk about in the book as the perfect story to go to if, for example, you want to write a party scene, which party scenes are very difficult to write.
Political instability has been a fixed ingredient in the Portugal story ever since talk of a bailout surfaced months ago.
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And in the story, I talk on the record with General Clapper, who at the time was the head of the Office of Intelligence for the Secretary of Defense.
The more outrageous I could make the story, the more people wanted to talk with me.
Coulton then took to Wired to talk about his side of the story.
"I always talk to our customers about the story behind fabrics, " she said.
Fayette said he agreed to talk to the newspaper for the Irene story because of some of the critical media coverage, including an Enterprise editorial, DOT received that summer over the repaving of state Route 86 between Saranac Lake and Lake Placid.
The story was hotly debated on Indian TV talk shows aired on 8 January.
As I talk with friends and colleagues, I hear the same story.
"We want to talk directly to the public and tell them the whole story, not just what they read about, " Mr. Simon said.
In "Confessions of a Late Night Talk Show Host", Sanders finally tells the whole story of his rise to stardom, from his painful shyness as an emotionally abused child, through his struggle on the comedy club circuit, to his glorious success as the host of his own show.
We'll talk with one of The Washington Post reporters who broke the story.
Craft your story, talk to reporters, and leverage the investment to create talk value about your brand and your company.
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Though this evening's talk is a coda to an unfortunate story, the timing was not designed to as an Oprah-esque clearing of the air.
Sources within the dairy industry dismissed talk of a milk shortage as a scare story, put about to frighten dairy companies into making price concessions just as negotiations get under way for long term supply contracts.
But the talk in the Geneva International Motor Show's backrooms was another story.
It gives him personal enjoyment when players talk about getting emotionally invested in the game -- through either the story or the horror.
There are, of course, two sides to this story, which may at least drown out talk of the booing John Kerry received during his surprise visit to Fenway Park last night.
Well the talk of the Countess of Wessex' incautious remarks has been an enormous story two weekends running and as we saw just then last Sunday we had an authorised interview in the News of the World while other papers carried a string of embarrassing stories about what Sophie Rhys Jones was reputed to have told the undercover reporter.
When it comes, for example, from the West, everybody will start talk--well, this is an American story and--but when it comes from our television or our actors, it's completely different because it gives the story more credibility.
If you talk to someone at the firm, you can probably find their photo and their story on this page.
When we talk about tax reform, each side wants to paint its own story in the most favorable light.
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Apparently, as often happens, no one thought putting up this stuff for the world to see, theoretically, would result in them seeing it, in practice, thus result in a big-paper story that exposes many of the ills the people in town would rather not talk about with outsiders.
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