"When (people) go shopping, they want the legitimate experience of the brand, " he told style website Business of Fashion recently.
In summary, the bottom line is this: know what you want and start doing it with an infectious leadership style, developing the brand of you and your distinct capabilities along the way.
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But Palin is known for aggressive monetization of her personal brand and a taste for the material perquisites of Hollywood-style fame.
Jeans didn't go out of style, but the Levi's brand did, as competitors like Tommy Hilfiger and Diesel appealed more to hip young consumers.
And the hard work of coming up with a brand new art-style had largely been taken care of.
Vivian, in true Hollywood style, is swept away by her new lover, amidst the promise of a brand new life of luxury and bliss.
One after another, producers, assistants, former cast-mates and business partners agree: the secret ingredient of Brand Bethenny is that exact same in-your-face style.
Unlike most musicians who snag endorsements off mainstream record success, London has managed to build brand connections off the back of a few mixtapes and a sense of style.
Her name and image became so synonymous with style and strong sales that she signed a number of licensing deals that saw the DVF brand stamped on everything from sheets and towels to curtains and rugs.
"The essence of British style is in its timelessness, " said Sue Newton, spokeswoman for quintessential British heritage brand Barbour.
Customers can upload the image or logo of their choice and MAINGEAR will customize your notebook to specifically fit your personal style or corporate brand.
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As you might've already guessed, Levine's brand is atypical of the industry, one based upon the incorporation of technology and innovation with style.
It's essentially the marriage of an Xbox 360-style GamePad to a 5-inch screen, all powered by NVIDIA's brand new Tegra 4 mobile CPU. But the device's origins aren't quite as glamorous as its form, even in prototype stage.
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