In the study, the relative handful of smoking scenes in G- or PG-rated movies didn't appear to influence a child's likelihood of trying cigarettes.

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The study was performed by Robert Watson of Spain's IE Business School and G.

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AE37 has also been studied in combonation with Herceptin, in a preliminary study of 100 or so subjects, as outlined in a patent that lists the same Col G Peoples as an inventor.

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