But biological responses to food in rats and humans are surprisingly similar, and provide at least a strong indication that the same sorts of reactions happen when we eat fake fat and sugar.

FORBES: Why Eating Fake Fat Can Make You Real Fat

Earnings, bolstered by overseas strength, should help power chemical stocks in the long run, and while a stronger dollar could curb profitability, fat yields and a strong technical picture is producing good synthesis with traders.

FORBES: Yields Trigger Chemical Stock Reaction

The American giants have arrived with fat checkbooks and are making sympathetic noises about localizing content, while a number of strong Asian players with big backing are giving them a run for their money.

CNN: ASIANOW - TIME Asia | Asia Buzz: Let the Best Portal Win