Few things could be less functional than shiny red paint on the sole of a shoe, where it almost immediately will be scuffed.
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The solution: They cut a groove in the sole plate of his shoe and inserted a flexible pad, better to keep his feet on the ground.
FORBES: On the Run
The act of throwing a shoe at someone or showing them your sole is "incredibly offensive" in the Middle East, he said.
CNN: Why shoe throwing is 'incredibly offensive'
He and his colleagues had even compiled a list of the top 50 training shoe sole patterns which had been found at crime scenes in the region.
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The story of how Nike co-founder Bill Bowerman developed a running shoe sole from a waffle maker has become a minor legend.
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