Luke visited a school in Pasadena, California, where the kids couldn't get enough of the snacks.
The ad, created entirely by amateurs, featured a Doritos-loving goat who becomes obsessed with the snacks.
To fix that, Kellogg decided it needed to bypass the supermarkets' giant warehouses and deliver the snacks directly to store shelves.
The snacks business, which will operate via a direct store delivery model, will be headed by current CEO Irene Rosenfeld.
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The snacks have become so popular that some schools are banning them.
Because the snacks differed in aeration and, therefore, volume, the Puffs group ended up taking in 73% more food, but 21% fewer calories.
NPR's Luke Burbank visited one such school in Pasadena, California, where for many students, the ban just seems to make the snacks more tempting.
Much of the growth in the snacks volume in Q3 2011 was driven by India and China, with each witnessing 31% and 26% qoq increase.
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As we look back on another Super Bowl, the snacks have been consumed, plays will be discussed and commercials will be watched over and over on YouTube.
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They say they love the spiciness, the crunch, the illicit nature of the snacks, even the red powder that invariably ends up all over them and their clothes.
Indeed, even Indonesian maids (after Filipinas, the largest group of amahs), and Chinese or foreign passers-by who linger for even a moment are likely to be invited to share the snacks.
The snacks were almost all made locally.
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The snacks are usually pretty good.
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The bar snacks err on the hearty side: oxtail meatballs, bone marrow bruschetta.
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By achieving this, bananas can now be sold in venues, such as convenience stores, cafeterias and school vending machines, offering consumers a fresh and healthy alternative to the typical snacks linked to the growing obesity epidemic in many western societies.
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The global snacks market has seen considerable change in the past year.
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On the backside of the new snacks, you'll soon find his fortune-cookieish maxims about exercise.
Already owning 65% of the salty snacks market, Frito-Lay is launching two new flavors of Lay's Stax, which should further boost this thriving division.
They represent a kind of promise to its customers a guarantee that the drinks and snacks are safe, and that the taste of them, that irresistible combination of flavors, will be the same every time.
But factoring in cash discounts for the beer, snacks and other items sold inside the stores is "a lot more complicated, " partly because of the range of merchandise, says Fran Duskiewicz senior executive vice president of the chain.
The same type of accusations are flying around about these Jets, minus the mid-game snacks (though the Sanchez did memorably chomp a hot dog on the bench a couple of seasons ago).
Research into drinking habits has found that beer's fattening reputation has more to do with the lifestyle of those who drink it, and the greasy bar snacks that often accompany a night down the local.
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The coffee shop provides snacks and meals for the staff and visitors.
At the same time, snacks and beverages are delivered on the same routes, creating synergies between both lines of businesses.
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Besides the support of the receiving line, troops also are offered snacks and the use of a cell phone to call their loved ones, free of charge.
Its split will leave the faster-growing snacks business, renamed Mondelez, under the leadership of current CEO Irene Rosenfeld.
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Indulge in smooth coffee and pastries at the Firenze Lobby Lounge or a tropical cocktail and snacks at the Lagoon Bar and Grill.
Percy follows the children around all day, sits in the front porch when it's raining, hangs around the dinner ladies looking for snacks, and peers through the assembly windows to listen to the songs.
Even the christening of the new standalone snacks business as Mondelez International sparked controversy.
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The shaman of snacks goes to great lengths to make sure, for example, that e-mail is answered in a timely fashion.
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