Look at the members of your founding team: who rolls with the punches, who stands for what she believes in and who hides her head in the sand at the first sign of change?
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One of them is Martyn Hunter, a 21-year-old from Kirkcaldy in Fife, who believes the collapse of Realtime was more a sign of rapid change in the industry, rather than a symbol of its decline.
This, she hopes, may be the first sign of a change in attitudes.
With the Cold War's passing and the dissolution of the Soviet Union, Turkey is surrounded by potential instability and conflict, a situation that shows no sign of change in the foreseeable future.
Despite the American pressure, and despite the worsening toll in human lives exacted by the suicide-bombers, there is little sign of a change of heart in either the army or the Pakistani political opposition.
From an investment perspective, this is the first sign of a major change in thinking at Apple.
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"This would be a big move away from the auction business for eBay and could be a sign of a change in strategy for the company as the telecom industry begins to explode again, " says independent telecom analyst Jeff Kagan.
One clear sign of change is the bank's newfound enthusiasm for lending to small businesses.
Analysts say the couple's announcement is the latest sign of a slow yet substantial change in how South Koreans view sexual minorities.
One sign of change is the growth of "women's funds, " in which money is raised and given out by women, often to causes that benefit women.
There, the Lib Dems ousted Labour in 1998 and the voters have shown little sign of wanting to change that.
In another sign of change, Babil, the Iraqi newspaper published by Saddam Hussein's son Uday, has now resumed publication following a month-long ban in mid-November.
On Monday, the World Meteorological Organization of the UN said greenhouse gases that contribute to climate change have reached record levels in the atmosphere and show no sign of receding.
In a sign of how quickly things change, the 2008 vision statement scarcely mentioned social networks.
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But blame for poor outside appointments falls squarely on independent directors, perhaps encouraging them to change their minds at the first sign of failure.
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Captain Ricky Ponting has defended Lehmann's form with the bat but the inclusion of MacGill and Watson in an expanded 13-man squad is a sign the selectors are considering a change.
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But the evidence of a change in mindset could be a sign that things are ready to thaw.
"Naturally I would have liked greater central intervention in critical areas such as change of use, parking, business rates and the sign-off of new out-of-town developments and I will continue to fight for these, " she said.
Earlier this year, in a sign of change to come at Kleiner, managing partner Ray Lane angled to close the gap between the investing strategies and styles of its teams in China and the U.S., and initiate more collaboration.
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This is a good sign, but it will be one of the biggest challenges facing Wall Street and financial professionals to change the conversations they have with clients from selling products to providing common sense advice about how to save for a secure retirement.
Parents are also being urged to sign up for emails where they will receive automatic alerts when a change is made to the status of either their chosen school or school category - primary, secondary or special.
Mr Obama is ambivalent, but more likely to sign the bill than not, if only because a dynamic market for new firms would provide a whiff of hope and change.
Those powers include considerable patronage -- the ability to appoint bishops, government ministers, heads of public bodies and so on -- as well as the power to go to war, sign treaties and change the law through the little-understood Privy Council.
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