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The very fact that the seller must offer a discount shows "the tie is imposing some kind of burden on buyers, " Elhauge says, either by reducing access to competing products or eliminating competitors that would drive prices lower.
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In the process, Cashless would offer the seller insight into the discounting, coupons, social media-driven promotions, tracking and PR opportunities that comes with cash-free commerce.
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To identify the most interesting goods on the site, the researchers on the Discover project wrote an algorithm that measures factors including how much people interact with a listing (clicking on it, returning to it, forwarding it to friends), seller history (the seller is known to offer interesting things) and textual analysis (a longer seller's description of the product indicates more passion about the item).
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If you express interest in any of the wares, the seller will likely offer to sell at what he knows is an outrageous price.
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The moment of proto-market conception was when the first seller offered to trade with the first customer, and that offer was accepted.
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Competing vendors can be expected to offer better service and lower prices than the lone seller in a small town, eventually attracting more buyers and making the larger market more lucrative for new sellers.
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The seller of a mortgage or credit card, for example, will be required to offer the customer the agency-designed product.
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The electronics seller struggled with a pinched consumer last year, in addition to continued competition from sellers like Walmart that can offer competitive prices to customers.
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