Some stories, songs and wines get better on the second experience, their richness revealed as layers.
In American Idol's case, a team of roughly 15 people tailors the second screen experience for each week's contest developments.
ENGADGET: The state of the second screen: Will TV companion apps proliferate or dwindle?
The second screen experience we've seen on the PS3 was also shown working with Samsung TVs, in much the same manner.
The second screen experience will not work on smartphones, as the NFL has an independent contract with Verizon to stream the game on phones.
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Perhaps the second screen experience for HBO megahit show A Game of Thrones provided through Xbox 360's SmartGlass functionality and HBO Go's iPad app isn't enough for you?
With over half a million downloads since launch, we hope that the addition of a football second screen experience to the iPad app will continue to excite fans, providing an intuitive and innovative way to follow the match included as part of their Sky Sports subscription.
ENGADGET: Football fans score additional content in Sky Sports for iPad update
But Apple also has the iPad and iPhone, which increasingly are serving as second screens enhancing the experience on the bigger screen.
Half the growth would experience another 30% growth the second year when investment B did better.
The S Pen experience between the first- and second-generation devices is a night-and-day difference: the original Note seems like just a working concept in comparison.
The result: for a split second, you are living the experience with Thoreau as it happens.
Both Sony and Microsoft included their own take on motion sensors (with Microsoft doing completely away with the controller when it introduced the Kinect) and now Sony and Microsoft are likely to introduce their own take on second screen experience with the new consoles they will unveil this year.
Moreover, the new app will integrate the existing CBS Connect App experience by the start of the Fall TV season, bringing a polished second-screen experience to those watching CSI, Criminal Minds, Hawaii Five-O and NCIS: Los Angeles.
For Jews, a straight line can be drawn from the Hanukkah experience of the second century BCE to the eloquent expressions of religious freedom of the Founding Fathers, many of whom as learned Christian gentlemen of their era were versed in Hebrew and the Jewish canon.
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The first year you would experience a 15% return, and the second year a 15% return.
To paraphrase the English wit, Samuel Johnson, who described second marriages as "the triumph of hope over experience, " it was absolutely predictable that prohibitions imposed by the 1972 Biological Weapons Convention and the 1989 Chemical Weapons Convention would be no more successful in creating universally binding international "norms" than was the 1928 Kellogg-Briand Pact, which was supposed to ban all war.
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The Primetime Companion is the ultimate complementary, second-screen experience for NBC's nightly primetime Olympic broadcast.
Opening May 1, 2014 is a second complement to The Broadmoor Wilderness Experience called Cloud Camp.
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The second app, simply titled NBC Olympics, will provide short-form highlights, TV and online schedules, live results, columns and the new Primetime Companion feature -- the ultimate complementary, second-screen experience for NBC's nightly primetime Olympic broadcasts.
ConnecTV is the biggest social network designed specifically for TV fans-a "second screen" companion entertainment experience that complements the video programming delivered from Cable, Satellite, Telecom, Over-the-Air or On-Line Service providers.
ENGADGET: ConnecTV officially launches, gives you more ways to bug your buddies
Despite coming together at the last minute, being architecturally uninspired in comparison to other country pavilions, and showcasing almost entirely its own corporate sponsors (aside from the Committee of 100 exhibition on the Chinese experience in America), the USA Pavilion still draws the second highest number of daily visitors.
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The second initiative is aimed at enhancing customer experience across channels, be it in-store or online.
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Today, the popular Sky Sports for iPad app sees the addition of a new football second screen experience.
ENGADGET: Football fans score additional content in Sky Sports for iPad update
Akamai says it cooked up this demo especially for NAB "to get people thinking about the possibilities" of a second-screen experience.
The objective of the second generation was to gather as much experience as possible about how customers use and charge electric vehicles.
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Samuel Johnson once termed second marriages the triumph of hope over experience.
It was the first company to provide a motion-activated approach to gaming with the introduction of the Wii and, with the Wii U, is the first company to include a second screen experience directly into their controllers.
Available on Apple's iPad and iPhone, this second generation of the product takes the experience full circle, letting readers not only enjoy great content from around the world, but also collect things they find on Flipboard to create their own magazines around topics, events or personal interests.
ENGADGET: Flipboard launches user-created magazines, partners with Etsy (video)
And with the help of behavioral science (plus the mere accumulation of experience that people gain using the exchanges), I expect the second or third generation of exchanges will be less likely to create choice overload for potential customers.
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Some wag once said that a second marriage is the triumph of hope over experience.
"I think the second movement is in a way a religious experience, " he said.
WSJ: The Importance of Second Chances | Yefim Bronfman | Cultural Conversation by David Mermelstein
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