Earl Holding has been buying land in downtown Salt Lake for years, and the rumors are flying right now that he plans to build a hotel complex close to the Salt Palace convention center, being rebuilt and expanded.

FORBES: Remembering Robert Earl Holding, Billionaire Owner Of Sun Valley Ski Resort

The 67-year-old Earl Holding sometimes gets down on his knees to plant flowers around the property of his Salt Lake City hotel.

FORBES: Remembering Robert Earl Holding, Billionaire Owner Of Sun Valley Ski Resort

Though hotel staff claims the pool contains salt water, instead it seems merely non-chlorinated and almost magically pristine.

FORBES: Banff Springs Eternal