Cohen, who represented the company targeted on MoneySavingExpert, says more people are realizing that while online trolls can argue for the human right to privacy and (in Britain) call on the Data Protection Act to protect their identities, plaintiffs can call on the High Court to unmask them.

FORBES: Lawsuits Against Web Trolls?Are On The Rise

Accountability: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.

FORBES: President Obama's Consumer Privacy Bill of Rights