And in addition to learning about why lying is good, or why kids have a natural propensity to learn foreign languages, or whether chimps can talk, business executives are taking greater pains to communicate the right impression to customers in a tech-driven world where word-of-mouth can spread like wildfire to affect brand images.

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The challenge for the Obama campaign team now is to come up with another simple, sticky idea that is right for the times, easy to communicate, and resonates with the intended audience.

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The right scientists, ones who know how to communicate enthusiasm for the fields of research from which climate science draws its data, would be invaluable.

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But that leaves open the question of why any person in his or her right mind would allow a failure to communicate to occur in the first place.

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In addition, employees said that believing in the ability of senior leadership to take their input, lead the company in the right direction and openly communicate the state of the organization is key in driving engagement.

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First the company must articulate real concern for passengers and clearly communicate what it is doing to make things right for customers.

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