The right clothes also help the actor get into character, affecting posture and attitude.

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Conan O'Brien, the Smurfs, homemade cases for high-tech gadgets and one-of-a-kind clothes are among the hottest items right now in this creative universe.

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First we have the incremental innovation of companies like Clothes Horse and True Fit, which ask shoppers for their measurements, along with a tally of their best-fitting clothes, to match them with the right sizes.

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"Without a warrant the government doesn't have a right to peer beneath your clothes, " says Rotenberg.

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Dye changed clothes then followed the man around the course for a while, looking for the right moment to approach him.

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Then there are the clothes, the make-up and the money spent on booze and discos to gain entry into the right circles where they might meet up with advertisers, television producers or filmmakers.

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