Trite as it may seem, the rich really are different from you and me.

FORBES: Security Concerns Of The Super-Rich

The rich, of course, are different from us, but Mr Frank worries that his fellow Americans don't behave as though they know it.

ECONOMIST: Spending and happiness

The key choices facing entrepreneurs are far different than the prescriptions offered resource-rich companies.

FORBES: 7.8% Unemployment: In Hungry Start-up Era, Jobs Not Coming Back

These days, capital is accumulating elsewhere, and the fastest-growing trade flows are not between the rich world and emerging countries but between different parts of the emerging world.

ECONOMIST: On a high

For centuries a Scandinavian stronghold, the low, grassy Orkneys offer a different flavour entirely to the mainland, and are rich with historic sites that predate the Egyptian pyramids.

BBC: Exploring Scotland by road

The picture is very different in the electricity industry, where large privatised firms from many rich countries are falling over themselves to build and run power plants in developing countries.

ECONOMIST: Clean up��or risk many deaths

Two billionaire brothers and Forbes 400 Rich List members have different investment styles that seem to fit the teams they are interested in buying.

FORBES: Alec Gores Seeking The Blue Chip (Los Angeles Dodgers) While Brother Tom Interested In Value (Detroit Pistons)

But pawnshop owners say more upscale clientele are responding to a different kind of economic pressure: With credit tight, even the rich can't always get a traditional loan on short notice.

WSJ: SmartMoney: Hocking the Jewels: Pawnshops Dipping Into Deeper Pockets