The key is to runrelevant pander-free promotions that reward customers, make them feel good about doing business with your company, and encourage them to do more of the same.
In the end, it's not relevant who holds what title in the McCain operation, because it is not being run by campaign professionals, but by the Washington lobbying class.
There is a danger that at some point a big commercial bank will run out of the collateral or assets needed for emergency borrowing from the European Central Bank or its relevant national central bank.