The answer lies in the reason users start using the product in the first place: rewards.

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The reason lies in how companies traditionally operate.

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One reason indeed lies in the past.

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The reason lies in the very essence of lifestyle brands.

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We have every reason -- every reason in the world -- to be optimistic about what lies ahead.

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The reason lies in the choice facing each of the separate monopolists.

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The reason lies in a fairly recent development: the ideal of impartiality.

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Luckily for me I was born after Hayek and so I can take refuge in the region that lies between instinct and reason.

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The plausible reason lies in America's institutions which make it easier to prosper in an honest way.

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In this lies much of the reason for the negative attitude of people affected by American policy in one way or another.

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Part of the reason lies in the computable general equilibrium (CGE) models used by the Bank's (and other) economists.

ECONOMIST: Weighed in the balance