But a yodel from the broad summit of Ebenalp into the steep narrow valley is the real deal.
"I'm confident that with ten, at least one is the real deal, " he says.
But there are stories and experiences behind these numbers that are the real deal.
As the perceived value of paper currencies erodes, people increasingly want the real deal.
Unless this is a mass conspiracy, it definitely looks like this is the real deal.
We require the real deal, now more than ever, with respect to our national security.
If you are not giving people the real deal, and you are not authentic, people will know.
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Many folks in the commercial real-estate business seem to believe that green buildings are the real deal.
And Kozmo.com's free-delivery policy is the real deal -- its prices aren't set artificially high to compensate.
The real deal will go down on a day that really stands for people power: November 6th.
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Chris Mason, a professor of regenerative medicine at University College London, said this looked like "the real deal".
He says 'OK, I've messed up in the past, I've made mistakes, but now I'm the real deal.
"Both Lacy and Kessler were hailed as the real deal before they fought me, " Calzaghe told BBC Sport.
While we've seen some similar hardware leaks already, this video makes a very strong case for it being the real deal.
Carter really does seem like the real deal when it comes to charity.
Marvel Heroes, on the other hand, is the real deal according to Brevik.
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To prove that the number he shared on camera during our interview was the real deal, he showed CNN his iPhone.
The hype is over, and shareholders rightly are now waiting to see whether this commitment to profitability is the real deal.
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"We admit it would make for a great hoax, but we're the real deal, " says Hillary Young, one of Cloo's founders.
The Earth turning behind him in the windows is the real deal.
And this time it's the real deal: it's not merely a motion on whether to hold the vote, but the vote itself.
But Kosuga's eagerness to control the onion market was the real deal.
The tracks are the real deal, modeled exactly after their real-life counterparts.
The real deal stuff, used by scientists, requires all sorts of electrodes, which are a tad cumbersome and tend to yank out hair.
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Blessed with Mr. Taylor's deep voice and a delivery not unlike Clint Eastwood's in earlier days, Walt instantly feels like the real deal.
But Ross also contends that designers now feel more confident using the real deal after examining the chain of production and finding it humane.
They can quickly help you separate the real deal from the hype, as well as compare new platforms, products and services to others in the space.
The real deal for ARMH right now is the very rapid growth in the smartphone sector where ARMH has nearly if not literally 100% market share.
And for supporters on the right, UKIP can claim to offer the real deal Conservative cordial, rather than what they see as the diluted squash of coalition.
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