However, this body of work is best understood as a set of exceptions that modifies but leaves intact the canonical model of rational choice, not least since it is irrational to suppose that people in general behave irrationally.

ECONOMIST: Can you be too rich?

In the real world, we rarely encounter a situation that can be completely modeled with an analytical (rational) model, so the correct answer to the model cannot purport to be the definitively correct answer to the real world situation.

FORBES: Meeting the Big Data challenge: DON'T be objective

It challenges our traditional reliance on a model of human behavior that presupposes a rational person capable of being deterred by the threat of punishment.

NPR: Rules Should Govern Torture, Dershowitz Says