His primary task is to help farmers improve the productivity and quality of their farms and to reduce environmental harm.

NEWYORKER: Testing, Testing

And the growing number of British farmers who have focused on quality to differentiate themselves are worried: they rely on restaurants as prime customers and as showcases for their produce.

ECONOMIST: Restaurants

The scheme is an agri-environment scheme, which provides funding for farmers to manage their land in a way designed to benefit biodiversity and landscape features and improve the quality of water and soil.

BBC: Environment and Sustainability Committee