He has written several popular science books, including The Selfish Gene and holds the Charles Simonyi Chair for the Public Understanding of Science at Oxford.

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The less civil the accompanying comments, the more risk readers attributed to the research, a finding that has implications for the public understanding of science.

WSJ: The Debate Over Online Anonymity

"When I was first Minister of Science and Innovation there was an initiative called the 'public understanding of science', " he explained.

BBC: Science needs a 'better dialogue with public'

Mark Brandon, a polar oceanographer at the Open University who specialises in public understanding of science, compiled his own account of recent communication on the Arctic.

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It encompasses museums, shows and fairs and work to promote public understanding of the history of science.

UNESCO: UK National Commission for UNESCO :: Call for applications �C UNESCO Prize for the Popularization of Science

Mr Owen, of the Geological Society of Glasgow, said the museum was important to promoting greater public understanding of geology and science.

BBC: Calls to save geology hero's home

Currently working with the National Science Foundation, Skild will be setting up competitions to drive innovation in several areas of science, such as: teaching science to kids and igniting their scientific creativity, communicating science journalism and creating public understanding between scientists and citizens, and approaching agricultural challenges in the developing world.

FORBES: A Support System For Innovation