In a previous article, I looked at marketing innovators who are creating engaging brand experiences putting into practice the first of four marketing principles that together build the kind of long-term customer loyalty that has become increasingly hard to achieve.

FORBES: Can You Hear Me Now? Web-Enabled Brand Experiences That Cut Through The Clutter

As discussed in The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, WOM and buzz do not happen by good luck.

FORBES: How to Launch a WOM and Buzz Campaign the Apple Way

As discussed in The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, which I co-authored, WOM and Buzz do not happen by good luck.

FORBES: Why Nike's Buzz Marketing Strategy Is Riskier Than Red Bull's

As discussed in a book I coauthored, The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, WOM and buzz do not happen by good luck.

FORBES: The Power of WOM and Buzz: The Soul Cycling Craze

As I discuss in my book The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point, I co-authored, WOM and buzz do not happen by accident.

FORBES: The iPhone 5 Craze

The faster you can answer the fundamentals of your marketing strategy and your customer service principles, the faster your organization will be able to use social media as a competitive tool to win.

FORBES: How to Invest in Social Media...Wisely

Why not use the time-proven mastermind principles of Hill and Carnegie to enhance your marketing presence and increase the bottom line?

FORBES: Is A Profitable Mastermind Part of Your Marketing Plan?

These new digital platforms offer an exciting opportunity to restore marketing to its fundamental roots, the basic principles of driving business growth by understanding and adding value to current and future customers.

FORBES: Let Go, Customers Control Your Brand