Using Instagram as the primary outlet for breaking news coverage was an experiment, Pollack says, but one motivated by necessity.

FORBES: Why Time Magazine Used Instagram To Cover Hurricane Sandy

The experiment backfired and Swiss Re sold its primary-insurance business to Allianz and to another Swiss insurer, Winterthur, in 1994.

ECONOMIST: Insurance

When the interleague experiment began 16 years ago, one of the primary selling points was that it would allow fans to see opposing teams they otherwise never would.

WSJ: The South Side Comes to Flushing

In a onetime experiment, in 1996 California held its primary on the fourth Tuesday in March, but even then, Bill Clinton and Bob Dole had already captured their parties' nominations.

CNN: California Moves To Shift Presidential Primary Date

The Global Microscience Experiment Project is a hands-on science education project that gives primary and secondary school students ( in some countries university students as well) the opportunity to conduct practical work in physics, chemistry and biology, using kits that come with booklets describing possible scientific experiments.

UNESCO: SERVICE DE PRESSE