According to Robert Cialdini, Professor of Psychology and author of Influence: The Psychology of Persuasion, both situations demonstrate the power of active commitment.
"This mission represents the power of teamwork, commitment and exploration, " the commander said in a radio call to launch controllers moments before lift-off.
"Today's announcement of our partnership with TMC is a great example of how we continue to invest in the automotive industry and of our commitment to power the services that are important to consumers, " said Microsoft CEO Steve Ballmer.
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In it, they warn the Mr Osborne that uncertainty over the government's commitment to low-carbon power generation is harming the development of green businesses.
At this exciting time in this important sector, I can attest to Tom's commitment to harness the power of communications technology to improve people's lives, to drive our global competitiveness, and to advance the public interest.
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He stressed the UK coalition government's commitment to a referendum on Europe in the event of a "significant transfer of power and sovereignty" to the EU but said he did not believe that would necessarily happen as a result of the current negotiations.
BBC: Eurozone crisis: Cameron backs euro but opposes more integration - BBC News
Like its rivals, it made no commitment to ideology or policies on important issues such as devolving power, changing the distribution of oil revenues, ending the much-criticised dual-exchange rate or speedier privatisation.
And that is why, four years ago, I made a commitment to the American people, and said that we would use all elements of American power to pressure Iran and prevent it from acquiring a nuclear weapon.
But if there is a strong large-scale push in general transportation, it might make the power industry fearful of having to compete against motorists for natural-gas supplies and thus more cautious about making a major commitment themselves.
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