And which revenue streams would the potential customers of our business model prefer us to pursue?
That is, faking it to make it look like an AppleStore so as to deceive the potential customers.
And when the Public Engines team took the new version back to the potential customers, the feedback was astonishing.
But, Microsoft took its time with the transition from Windows Mobile to Windows Phone, and by the time Windows Phone launched most of the potential customers had already chosen sides and invested in either the iOS or Android ecosystem.
The largest potential customers for the weird metal that I deal with are those building the next generation of blades for windmills.
Most small businesses do not have the market development resources to identify the potential anchor customers with needs that best match their value proposition.
Ironically, as the Gulf becomes more liberal and increasing numbers of local women work in the professions or run their own businesses the potential for customers is likely to grow.
But, given the majority of potential customers in markets like the UK are already using a smartphone, the big question is whether there is space for a third platform.
Instead of employees, Patricia Seybold focuses on the potential for using customers more in the innovation process.
Because the number of potential customers for such experimental sensors is small, the firms manufacturing them have to charge a high price per unit just to cover the fixed costs of designing the product, setting up the factory, and so forth.
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But explaining the benefits of being able to change plans on the fly to potential customers was difficult, he says, so the first phones were marketed instead on the basis that they could make people more productive, by allowing them to work while on the move.
Those in the field are the ones who work directly with the customers: potential, current and former.
Of China Mobile's 650 million subscribers, roughly a fifth are at the high end and look like good potential customers for the iPhone.
This means that when many customers are eager to buy, the retailer will close more sales and when fewer potential customers are on the floor, the retailer can cut its costs.
The marketing idea, though, is universal: Capture the aspirations of potential customers with good-looking people.
These were not mere show cars intended to test the reaction of potential customers.
One of the first questions potential customers ask is whether a company is registered.
The second question potential customers ask is whether a company has manufacturing facilities in China.
But the crowd of potential customers seemed genuinely jazzed by what Scient had to offer.
Selling expensive licenses brought in cash off the bat, but it also limited the pool of potential customers.
Ecodyfi has started researching the number of potential customers for broadband in Machynlleth.
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It can lend credibility, stimulate buzz and generally put a company on the radar of potential customers and industry influencers.
It also posts updates about new products, as well as photos and videos of people using FreshBooks in action, enhancing the connection with potential customers.
In one sentence, explain the problem your potential customers are experiencing.
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The first step in minimizing export-related risk is to understand the nature of your business and potential customers, including the who, what, and where of every export transaction.
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To do that, we have to break through the question of whether or not our company is safe and legitimate so we can earn the trust of potential customers.
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The website is the front porch of the brand and the first place potential customers go when researching a product so use it as a tool, not just a brochure.
Exclusive deals could limit the number of potential customers for, say, Airbus's planned 550-seat aircraft, which would mean that that aeroplane (bigger and better than Boeing's jumbo) might not even come to market.
"When we start to see a decrease in shipment prices, we'll put that directly to our customers, " she says, describing the plan as a potential opportunity to attract more customers to the store.
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