The ploy worked as box office winners like Avatar and The Blind Side earned nominations.

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The ploy worked and shot her book up the charts to No. 1.

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But rarely, if ever, has the ploy worked so brilliantly.

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But the ploy worked.

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If so, the ploy has clearly worked.

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The ploy for attention worked.

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The whole sympathy, guilt trip ploy never worked on her like it did with dad.

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The others all chose to save the 'medium' tyres until the final stint, and McLaren in particular proved that - for the overall race strategy - it worked out to be a better ploy.

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High salaries as a marketing strategy worked in the U.S., and it was hoped that this would be a good marketing ploy in China as well.

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