"Sales have increased because when we go to places where we have never been before, new fans become familiar with the team and this affects our merchandising sales, " he said.

CNN: Preseason football goes global

"My eldest now is at the age where he wants to do things and go to places, and we have to hold him back, " said the recently appointed ambassador for Chinese football.

CNN: Beckham reveals 'sacrifice' of PSG stay

"My eldest now is at the age where he wants to do things and go to places -- and we have to hold him back, " said the recently-appointed ambassador for Chinese football.

CNN: Beckham reveals 'sacrifice' of PSG stay