"The message that goes out is that Belfast is a happening city, that Belfast is a music city and that changes the perception of Belfast, " he said.

BBC: MTV European Music Awards are 'game changer' for Belfast

Until both the industry approach and public perception of charity changes dramatically, I fear we will not unlock the key to effective development.

BBC: Viewpoint: A time to stop giving?

"When an able-bodied runner gets passed by someone on one leg, it changes their perception of what the disabled can do, " Traum said.

CNN: Amputee pushes disabled athletes to aspire for more

Depending on the number of people voting, it is hard to know if the changes in percentage actually demonstrated any significant change in perception.

FORBES: St Jude Medical Statement on the Riata ICD Lead Summit

The changes have been breathtaking and comprehensive, quickly impacting every part of the team's business, perception and on ice-performance.

FORBES: Hockey