At their greatest moments, it was the passion of the brand that secured their true strategic advantage.
The procession stops fourteen times recalling the scenes of Jesus' torture and crucifixion, known as the Passion of the Christ.
Taken with the intensity of the players and with the passion of the spectators, an idea is hatched.
Meanwhile, The Passion of the Christ continues to attract audiences around the globe.
Dr Philip Dixon, director of the ATL union said the passion and enthusiasm of the report's writers shone through.
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The success of First Descents is all about the passion of the people in and around the program according to Ludden.
It has toppled Mel Gibson's Almighty epic The Passion of the Christ from the top of the North American box office charts.
He eventually became a camera assistant working on films ranging from Haunted Mansion to The Passion of the Christ before teaming up with Argy.
"We certainly had higher expectations than what we got, " said Rob Schwartz, head of distribution for Newmarket Films, which released The Passion of the Christ.
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What struck Iscol the most in the process of creating the book was not just the passion of the people she spoke with, but their humility.
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While street food remains the unifying passion of the city's residents, an influx of foreign chefs and restaurateurs has hauled Thai food firmly into the 21st century.
"The whole purpose of consumer-generated marketing is to harness the passion of the brand, and the Tahoe campaign failed to do that, " says Carol Davies, a partner at marketing consultant Fletcher Knight.
We recognize that some decisions may be difficult to accept in the passion of the moment, but my most important responsibility is to improve the game for this generation and the next.
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Closer to the American mainstream are the box office film hit (which no one had predicted) The Passion of the Christ and the bestseller book by Rick Warren, The Purpose-Driven Life, which has sold more than 15 million copies.
But before that, the last really major international films made at Cinecitta were Mel Gibson's The Passion of the Christ, shot way back in 2004, and Martin Scorsese's The Gangs of New York, which came out a decade ago.
Concerns that arose among some Jewish groups over his handling of the story of Jesus in "The Passion of the Christ" in 2004 were replaced by widespread condemnations two years later when Gibson was arrested on a drunk driving charge.
His speech, like the others, was long on stories and short on policy, and given that he delivered it with all the passion of reading the phone book, why not give us some policy?
Whether it is the seasoned and well-practiced veteran who is brought back to the heart of his passion with the touch and feel of the cool brass panels, or the design-conscious novice who's inspired by retro character and design, the MX-1 delivers on their hunger to produce beautiful photos through defining optics, electronics and design.
"It signifies the old passion of the local derby, " added Humphreys.
He took note of the talent and passion of the young scientists at Halcyon, and when they asked him for fifty thousand dollars he gave them a first round of five hundred thousand.
The rich variety of works here attests to the collectors' passion and the breadth of their vision, which understood the newly emerging democracy as a place bursting with color and magic, whose creative tensions could be reflected in art.
No one would have had the appetite to compete and therefore the passion and excitement of the whole competition would have been lost.
My favorites were the red gowns, fiery like the passion of Latin lovers, and the black ruffled gown paired with an intricately embroidered black and gold matador jacket.
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Inspirational and flamboyant, Ballesteros won five major championships, revolutionized the European Tour and revelled in the passion of a Ryder Cup battle with the United States.
On the one hand, middle managers are exhorted to share in the intuitive energy and passion of the business.
"It is a testimony to the dedication and passion of the Italian community here in Bedford".
Born in the brothels of Buenos Aires, tango embodies, perhaps more than anything else, the brooding sensuality and passion of the Argentine people.
So much of the passion surrounding origin is because of the long-standing enmity between New South Wales and Queensland.
In the Passion of Christ, argues the pope, the Greek aesthetic of ideal beauty had not been rejected but rather overcome by a broader vision that included brokenness and suffering.
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