The outbox shows your avatars enjoying a drink, and if there are any e-mails which your spam manager is unsure about you will find them skating around in the hotel's ice ring.

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"This isn't about trying to go out there and build a whole new brand around the name Outbox, " said AEG Chief Executive Tim Leiweke, in an interview.

WSJ: Promoter Crowds Ticketmaster

Los Angeles-based AEG expects to start selling its tickets through Outbox in the next six to 12 months, and to have nearly all its venues throughout the world on the new system within two years.

WSJ: Promoter Crowds Ticketmaster

In its "white label" model, Outbox will manage venues' ticketing operations behind the scenes.

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Outbox 's partners hope it will be the most significant challenge Ticketmaster has faced since 1991, when it bought Ticketron, its only major competitor.

WSJ: Promoter Crowds Ticketmaster

Outbox operates as a mostly invisible, behind-the-scenes player.

WSJ: Promoter Crowds Ticketmaster

Most recently, Outbox, a start-up from Austin, Texas, has reignited the debate over the future of mail.

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