He estimates that about 50% of the success can be attributed to the quality of the eggs while the remaining 50% is related to the optimization of the process.

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Then there is the process of automatic ad optimization where many versions of a single ad get pitted against each other in search of the one that gets clicked the most.

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If you could bypass the laborious process of doing repetitive search engine optimization work to rank higher in organic search results, would you do it?

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With Google now as much a verb as a company name, search engine optimization (or SEO)--the process of increasing a site's odds of ranking high in the search stacks--is a key consideration for any e-commerce player.

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All in all, it lets me get the very most out of my limited training time via classic technology-enabled process optimization.

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