"I've been waiting a long time for it and I was delighted the opportunity came along, " Iwelumo said.

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There's also an app store, which was Pokki's main business before Windows 8 came along and opened the Start Menu opportunity.

WSJ: Review of Start8 and Pokki: Bringing an Old Start to a New Windows

So when an opportunity came along to clearly demonstrate, with absolute truth, that we had a better product than the incumbent, we had to strike on that opportunity.

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