Any excess fat is sucked out with liposuction, but the excess glandular tissue has to be removed through a u-shaped incision around the nipple.

BBC: With gynaecomastia the breast takes on a womanly shape

"I mean, Jean Paul Gaultier eat your heart out, " she says pointing to another exhibit, a bright red wire spiral bra, with white roses over the nipple area and covered in a host of plastic butterflies.

BBC: Sexy secrets of the Syrian souk

Loss of sensation in the nipple in particular occurs anywhere from 10% to 70% of the time, says Dr. Nahai, president of the American Society for Aesthetic Plastic Surgery (ASAPS) depending on the type of procedure.

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Whilst nearly all of the women knew that a lump in the breast could be a symptom of breast cancer, 93% did not know all the other possible symptoms, such as a change in breast size or shape, a rash of the nipple or surrounding area, pain that is unrelated to periods or puckering of the skin.

BBC: NEWS | Health | Women told to show breasts 'TLC'

The armies of young Deaniacs who marched through the frosts of Iowa may well have alienated rank-and-file Democrats. (Many Iowans have little time for the chardonnay wing of their party, let alone the pierced-nipple wing.) Mr Kerry, a no-less-preppie figure in many ways, carefully surrounds himself not with college-educated idealists but with embodiments of grizzled masculinity such as firefighters and Vietnam vets.

ECONOMIST: Lexington

The wispy material of her gown gave her some unfortunate nipple attention, but perhaps that was the intention.

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Newish title-holders include Canada's copyright tsar, New Orleans's recovery tsar, Singapore's baby tsar, Tony Blair's respect tsar, Thailand's condom tsar and America's nipple tsar (Michael Powell, whose job as chairman of the Federal Communications Commission was to prevent a repetition of Janet Jackson's televised bosom exposure).

ECONOMIST: It is time to let the Russian royal family rest in peace

With Jennifer Aniston as his shrewd girlfriend, who inserts a nipple ring into his chest with great delicacy, and Timothy Spall as a road manager who knows that the lewd world of rock touring is not the only thing in life.

NEWYORKER: Rock Star