While many people have likely never heard of him, Li Ning, the company's founder, is one of the most famous athletes in China.

BBC: Viewpoint: Why do so few Chinese brands go global?

Li Ning, the sportswear company named after the Chinese Olympic star whose shares have been hammered recently amid tough competition, lost another 10% yesterday after it posted its 2010 financial report yesterday.

FORBES: Lujiazui Breakfast: News And Views About China Stocks (March 18)

The most recent example is sporting-goods company Li Ning Co.

WSJ: The First-Lady Effect on China's Fashion Labels

It seems Li-Ning needs Wade a lot more than the player needs the company.

FORBES: Pros and Cons: Is Dwyane Wade Leaving Jordan Brand for Li-Ning?

The company had a big push this summer at the Olympics, but as of June, Li-Ning shares had dropped more than 60 percent in a year.

FORBES: Pros and Cons: Is Dwyane Wade Leaving Jordan Brand for Li-Ning?

Multiple rumors and reports began surfacing across the Internet late Thursday and early Friday that Dwyane Wade would be leaving Jordan Brand for Chinese Sportswear company Li-Ning.

FORBES: Pros and Cons: Is Dwyane Wade Leaving Jordan Brand for Li-Ning?