The bad guys are the old way and the good guys are the new way.
But Rotella views his role as a part of the new way of doing things.
The movement also signals the new way that many companies are approaching corporate social responsibility.
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Instead, dust yourself off and jump right back into practicing the new way of working.
As you plot your next campaign, a hybrid social-studio model is the new way to play the game.
The new way of managing is sketched by Umair Haque in his book, The New Capitalist Manifesto (2011).
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This is an amazing introduction to the new way to look at the process of exploring a new business opportunity.
We really appreciate the new way to find a show we'd like, but sadly the traditional approach is a bit neglected.
The old way was a system of record, the new way is a system of engagement, and their integration creates value.
But if the new way of American war has any common denominator, the qualities of flexibility and imagination rank high among them.
Sadly, this is the new way of debate, with the nation increasingly divided into warring tribes of open mouths and closed ears.
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The new way is much more amenable to holistic Eastern thinking and so it may be that China, India will be powers in the future.
Creating niches from common platforms is the new way to compete.
Not surprisingly, the government embraced the new way of working.
The new way of thinking was so radical in 2004 that Carter, now at Utah Valley, still remembers using it for the first time on a trip to Arizona.
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Although a rose by any other name may smell just as sweet, the new way of how we define government support to small businesses may not pass the smell test.
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Experience has shown that the best way to change a process is to set up the new way of doing things, then flip the switch (flip method), rather than making incremental changes (drip method).
And while this is a complicated piece of work, what we have to do is make sure that the patient isn't inconvenienced and sees a seamless transition through to the new way of doing it.
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Or we can realize that this is the new way of the world and we might as well introduce it to them and guide them just as we do with any other aspect of life.
News media will become more of a hybrid between the traditional ways of news gathering, and the new way of journalism that uses social media and entrepreneurship to tweak and tweet the journalists or publishers way to an audience.
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But as magazines and newspapers and books and business offices and schools make their inexorable leap into the digital future, there's nothing wrong with acknowledging just how nice the tactile, comforting, here-when-you-want-me world of words and pictures on paper has been, even while recognizing and appreciating the marvels of the new way.
The leadership at Salesforce.com grasped this difference and saw that if a radically different approach to management were to be introduced in one part of the organization, there would be a tension at the interface between the part of the company still doing traditional management and the part managing work in the new way.
But today, whenever there is an unanticipated short silence -- cell service goes temporarily dead, e-mail or text messaging or social networks cease to function because of an electronic burp somewhere -- it gives us the occasion to reflect upon how quickly we have gotten used to the new way, with our messages coming in and going out continually and seamlessly, day and night.
And finally, Wall Street itself will the ultimate persuader: as the returns from hierarchical bureaucracy continue to decline, while the new way of leading and managing leads to outstanding returns even in a period of overall economic stagnation, the financial punishments for failure to innovate, and the financial rewards for firms that truly delight customers, will be so extraordinary that change will no longer be an option.
Rule breakers work for the sake of innovation, new way of serving the market, new way of engaging customers.
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Iger says he looks at the new platforms in the same way, as new opportunity to make money on TV and movie content.
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Mr Whitfield said savings could be made in the way new equipment was purchased and in the way the management of the service was structured, without "hitting front line services".
America has to create the next new way humans survive and thrive.
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