For instance, how well does it work inside a showing of the new Harry Potter movie?
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Pottermore is a unique and free-to-use online experience, built around the Harry Potter books, created for a new digital generation of readers who can explore, share and participate in the stories, showcase their creativity and discover new information about the world of Harry Potter from J.
The park saw a 30.2% increase in visitors to 6 million thanks mostly to the new Wizarding World of Harry Potter.
Guesses range from an online game to a digital comic book to a virtual Harry Potter encyclopedia to a new promotional effort for the final movie in the franchise, "Harry Potter and the Deathly Hallows: Part 2, " which hits theaters July 15.
"I think a lot of her audience has grown up, " said Christina DiRusso, a 23-year-old from the New York area who reckons she first happened upon Harry Potter at the age of 9.
Time Warner did benefit from the home releases of "Argo" and "The Hobbit: An Unexpected Journey" and from a new studio tour in London tied to the "Harry Potter" franchise.
But these are small matters when measured against the sweep of Harry Potter's new adventure.
The halo benefit of a film like Harry Potter is that it drives people to stores to buy the new film.
It is not known when work will start on the new facilities at Pinewood, where some of the UK's biggest films have been shot including Harry Potter and the Deathly Hallows and forthcoming Bond film Skyfall.
Take the School of Witchcraft and Wizardy mod, which brings a Skyrim-style Hogwarts to the game, replete with hundreds of new spells, familiar Harry Potter NPCs, and new areas to explore.
The Jacobite is a daily steam-hauled service that has recently achieved a new kind of stardom as the Hogwarts Express in the Harry Potter films, in which it steams majestically, just as now, across the Glenfinnan Viaduct.
With DVD's basic encryption already cracked and one-quarter of American homes now capable of broadband-speed downloads, it's inevitable that one day the latest Harry Potter film will be swapped as easily as U2's new hit.
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