He was elected as the AM for Cardiff West at the last election in 2011, but he is no new-comer to the assembly or the inner workings of the government, having been a special adviser to former First Minister Rhodri Morgan.
If Apple succumbs to another newcomer anytime in the next four years, and none of these other phones have held hegemony much longer than that, this take or pay Apple deal will be a very bad one for Sprint.