This is no longer about just providing the name and address of a local shop.

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HealthyToys.org, founded by a parental advocacy group and two American organisations, lets concerned parents text in the name of a toy they are considering buying in a shop and instantly reports back with information about lead or other toxins that may have been found in it.

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"It's so much cleaner, " says the owner of a car repair shop, who gives her name as Mrs.

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Martin has also started a custom shop for the musician who wants, say, his own name inlaid in mother-of-pearl into the fingerboard.

FORBES: Stringing them along