And this, the age of the de-evolution of meaning, we're ironically working toward a deeper superficiality, not only to combat the short attention spans of young people, but to hook the wiser.

NPR: Military Contractor Blackwater Changes Its Name

The researchers' hypothesis was that the meaning of expressions has been hard-wired by evolution whereas the meaning of gestures is learnt and, at least to some extent, is arbitrary.

ECONOMIST: Evidence that the first words were movements, not sounds

Media companies seem to be leading the charge in this de-evolution of meaning in an attempt to evolve and be all things to all people.

NPR: Military Contractor Blackwater Changes Its Name

Amazingly, the two genes were almost exactly the same--meaning they had been conserved through millions of years of evolution.

FORBES: Starvation--And Long Life--In A Pill?