"We understand the importance of keeping drivers informed and entertained and we continue to work with the leaders in the Internet, smartphone, app and mobile realms to safely bring consumers the best in-vehicle experience, " said Ted Cardenas, director of marketing for the car electronics department, sales and marketing division of Pioneer Electronics (USA) Inc.

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Paul Matthews has been promoted from managing director of distribution - the insurance industry's sales network - to become head of the UK's newly combined sales and marketing division titled "Take to Market".

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There's even a line item on how much the sales and marketing division spends on stationery.

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Much of Microsoft's revenue growth was eaten up by an increase in spending on sales and marketing, while stronger earnings at the Windows division were partly offset by a decline in sales of the company's Office products.

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The division is responsible for the sales, marketing and distribution of home entertainment content on behalf of Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV, Nickelodeon, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

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Joint leadership may also work well in the tech world because there is an obvious division of labour between technologically minded product managers and sales and marketing types.

ECONOMIST: Schumpeter