To see which score best with the public, market research firm the Marketing Arm measured awareness, appeal and likability among sports mascots.
Toyota also saw sales growth in Japan, up 5.2% to 5.8 trillion yen, which it said was the result of new products that are better tailored to the market and strong marketing efforts.
This time, the firm is trying to tap a broader market through clever marketing, such as the unveiling of the Xbox 360 on MTV, and a deliberate push to capture market share in Japan.
According to market researcher The Marketing Arm, original, modern mascots like the Chicken and the Philadelphia Phillies' Phillie Phanatic score the most recognition and resonance with fans.
Instead of starting with a spreadsheet, lead marketers should create a vision of what the organization needs to achieve in the year ahead, how it can position itself more strongly in the market, and how marketing can uniquely contribute effective strategies to reach those goals.
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The BLS groups the marketing jobs listed in the Glassdoor report into two categories: marketing managers, and market research analysts and marketing specialists.
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The development of the daily deals market shows the pent-up demand for a marketing vehicle that is even marginally better than the poor choices currently available to local merchants.
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Judith McGuinn, the VP and director of Time Warner AudioBooks, says digital distribution can expand the audiobook market as both a marketing tool and supplemental revenue stream.
With peak season demand in the fourth quarter expected to increase 30 percent on-quarter, Samsung aims to outperform the market and enhance profitability through marketing and sales expansion of premium products such as LED TVs and Smart TVs supported by customized TV applications.
ENGADGET: Samsung's Q3 2011 overall profit falls despite incredible phone sales
This helps explain the industry's other marketing drive to boost the market share of the most expensive whiskies.
Sony does not rule out the possibility of marketing the color version in the North American market in the future, he said.
To gain traction in the market, HTC aims to do better marketing than last year, focusing on tech-savvy people, the very same crowd that is now so taken in by the iPhones and Galaxy devices.
BBC: Can HTC's new phone challenge Apple and Samsung once again?
Further appreciation will cut into a rising real estate asset bubble, and give Chinese consumers more buying power by encouraging Chinese manufacturers to shift production away from the export markets, to making and marketing goods and services for the domestic market.
Sculley, for example, was the master marketer who devised the "Pepsi Challenge" marketing campaign that helped the beverage company steal market share from rival Coke.
The more people understand what Marketing is trying to achieve and how the market is evolving, the better they will be able to appreciate what keeps the Madmen up at night.
Founded in 1991 and entering the ATM market in 2004, the Dundee company has developed advertising and marketing software that has been installed on 30, 000 ATMs in deals with several banks in Canada and Britain.
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And all the while, we are recruiting for business, marketing and IT professionals from the external market because we need those skills too.
The spread of these black-market cubes challenges the London-based company with a marketing brain teaser.
WSJ: One Rubik's Cube, Many Knockoffs, Quintillions of Possibilities
He wanted to get ready for the day when the sellers' market ended and real marketing would be required.
The packaged sandwich chain has also tailored its UK products to the local market, according to its marketing director Mark Palmer.
This is all grist to the marketing mill in a market that puts strict limits on movie promotions before schedules are allotted.
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We believe the company made significant gains in market share (and brand value) during the economic crisis, and could leverage its marketing strategy to life comparable store sales and grab additional market share.
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She notes that China has hit an inflection point in labor costs, with increases likely to continue, and she says the company has had to boost sales and marketing expenses to go after the consumer travel market.
Leu has organized weekly conference calls to coach several dozen Iraqis on how to navigate the U.S. job market, and help them learn the very American trait of marketing oneself.
But the aggressive pricing at the top end may have masked a marketing issue in the mainstream U.S. market: After all, Australian wines just recently surpassed French wines as America's favorite import after Italian (California wine dominates overall, with 67% of the market).
The famous word is marketing--that is, sell a car that the market wants at an acceptable price.
Banks have been sniffing out the market, and even hospitals have started marketing their management skills.
Taking away this state subsidy would allow the advertising market to operate efficiently and reduce marketing costs.
This is further evidence to support my belief that the business of market prediction is about good marketing and not about good prediction.
As the market shakes out and moves toward local marketing platforms, merchants will have new ways to genuinely build customer loyalty and provide relevant, meaningful offers to build long-term relationships.
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