Hany and I convinced themanagement team of how we thought of theevolution of the business model, not just from a China perspective but also from a U.S. perspective.
Instead, the reason why the conversation around bringing SQL to Hadoop has been so heavily discussed, is because the majority of the revenue opportunity for Big Data vendors is currently in helping enterprises transform and accelerate theevolution of their non-transactional data management into the Hadoop framework.
As this move to server virtualization transpired, a coinciding evolution in IT management capabilities needed to occur and we at Microsoft began delivering this years ago with the Microsoft System Center suite, adapting the tools to provide the same management experience across your physical and virtual environments.