But it would be wrong to dismiss Mr Daley as a skilful vote-gatherer whose policies would not work without the magic of the Daley name.

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The name originally stood for Magic: The Gathering Exchange, an online site designed to trade cards used in playing the card game popular with the younger set.

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But so far, this is worlds ahead of Fable 3, and if he could capture a little bit of the magic that made him a gaming name with Populous, he might just become relevant again.

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Magic Johnson is probably the most marquee name on the list and he is 5th all-time.

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There is a name for all this: the magic of the Cup.

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Your mail-handling software would scan each message to see if either the sender's name could be found in your personal directory or a magic word could be found in the subject field.

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By dint of the inability of the commercial interests to come up with a college "championship" game worthy of the name, one of the few rituals left with any shred of amateur magic has gotten a stay of irrelevance.

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