The park's "small, nimble" rats use the park's trash containers as lunch boxes, said Dena Libner, a spokeswoman for the conservancy.

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He is also meeting the city's famed dabbawallas, who carry lunch boxes to office-goers.

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Ross was the force behind the High School Musical phenomenon, which has earned Disney billions of dollars between its movies, albums, lunch boxes and ice shows.

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Though grocery stores have long put impulse items near the register, Old Navy wanted to avoid a supermarket-like ambience so selected specialty sodas, superhero lunch boxes, glitter-covered piggy banks and other items it thought looked "nostalgic and convenient, " a spokeswoman says.

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Those products include comic books, T-shirts, scrapbooks, trading cards, games, lunch boxes, dolls, toy cars, magnets, greeting cards and DVDs where their images appear on the box covers.

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