It could be a challenge for The Lorax to live up to its profitable predecessor.
FORBES: Controversy Won't Hurt 'The Lorax' at the Box Office
The Lorax movie is from the producers of Despicable Me which was a surprise hit of 2010.
FORBES: Controversy Won't Hurt 'The Lorax' at the Box Office
Which also explains why the new movie version of "The Lorax" has all the resonance of a crumpled tin can.
WSJ: The Bad! Bad! Bad! Biggering of Dr. Seuss | Postmodern Times by Eric Felten
No slack demand there, the factory is cranking away so relentlessly that the Lorax has taken up residence in the parking lot.
Whatever it is, we were able to follow along with The Lorax off from the side and also with the tablet placed face-up.
ENGADGET: Vizio Tablet PC hands-on (update: now with video) Hands-on
Despite pans by the movie critics for artistic merit (or lack thereof), The Lorax did pretty well at the box office this past weekend.
FORBES: Both Trees and a Branding Opportunity Laid to Waste In 'The Lorax'
Much like The Lorax saw his environment go to waste, so, too, may many marketers find signing on to this movie a wasted opportunity to build brand equity.
FORBES: Both Trees and a Branding Opportunity Laid to Waste In 'The Lorax'
We mentioned that we watched a few minutes of The Lorax and while the file generally played smoothly, we noticed some isolated bits that seemed ever so slightly slowed-down.
ENGADGET: Vizio Tablet PC hands-on (update: now with video) Hands-on
My opinion is that those in charge of managing the Dr. Seuss , or more specifically, The Lorax brand, should have been a bit more selective in their choice of partners for their marketing efforts and vice versa.
FORBES: Both Trees and a Branding Opportunity Laid to Waste In 'The Lorax'
Fox Business Network anchor Lou Dobbs recently accused the upcoming movie, The Secret World of Arrietty, which is based on the Mary Norton book, The Borrowers, as well as The Lorax, based on a book by Dr. Suess, as tools by the liberal media to indoctrinate children.
NOOK's newly announced content agreements will bring thousands of movies and TV shows for all ages and interests to the NOOK Video catalog, including the blockbuster films Snow White and the Huntsmen, Battleship, Dr. Seuss' The Lorax, Ice Age: Continental Drift, Diary of a Wimpy Kid: Dog Days and many more.
ENGADGET: Barnes & Noble bolstering Nook Video catalogue, bringing UltraViolet to the HD and HD+
Chances are the real Lorax would never have chosen to link his brand with Mazda or IHop or the Pottery Barn .
FORBES: Both Trees and a Branding Opportunity Laid to Waste In 'The Lorax'
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