Only thing we did on the Miata is that make sure the statement is pure and simple, so one look, would understand what it is.

NPR: Auto Watchers Underwhelmed by U.S. Designs

"You can look at what they sold for, you can look at how simple the thing is, " she explained.

CNN: STORY HIGHLIGHTS

At the end of the day, the single biggest factor we look for in a founder is simple, but perhaps surprising: grit.

FORBES: The Single Biggest Factor VCs Look For In Startup Founders

The premise is simple: a behind the scenes look inside a national cable news program that has declared an end to histrionics and partisan commentary that ginned gin up ratings.

FORBES: A 'Newsroom' For The Future

They hope to work out what dark matter is by the simple expedient of taking a look at it.

ECONOMIST: The dark side of cosmology

It really is very simple: just look at something and press the Delete key.

ENGADGET: Hands-on with Tobii REX, a peripheral that brings eye-tracking to any Windows 8 PC (video)

This kind of "simple" is usually anything but -- if you just look past the well-manicured exterior.

ENGADGET: Art Thompson, Red Bull Stratos' technical project director, talks circuit breakers, wind shear and biomedical data

Things look much less simple now, which is why two high-profile investments in the wobbliest sector of all, banking, are under close scrutiny.

ECONOMIST: Bank investors: Fundamentalism | The

Donning baggy ones and then hoisting them up to change their look after school hours is a simple and effective way of thumbing your nose at the system.

CNN: A SOCK TO THE SYSTEM