We are partial to the edelweiss lip balm, a protective salve made from the antioxidant-heavy alpine flower.

WSJ: Alpine Apothecary | The Souvenir

The original Chubby Stick is a tinted lip balm, with less pigment than a regular lipstick and requiring less-precise application.

WSJ: Clinique Chubby Sticks Are Some New Products Promising Faster, More Precise Makeup

New lip balm offerings followed, along with new market opportunities such as the U.S. "We don't have hundreds of millions to spend in advertising, but multinationals are not always the drivers of innovation, " he crows.

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