For not much more money, it was argued, I'd establish a relationship with a local dealer who would also service my bike and hook me up with equipment and accessories over the life of the bike.

ENGADGET: This is the Modem World: Fear and loathing in the local bike shop

"It all started when Lance's first book came out, " Connie Roddy said, referring to the 2001 publication of "It's Not About the Bike: My Journey Back to Life, " which details Armstrong's bout with testicular cancer.

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